Not even sure what to say about this...
Today, I was working on the DVD of CSMSG's parenting seminar from this past week, and needed new DVD discs, so went over and bought some. This is a photo of the box.
Notice the claim the company makes for this particular line of discs. They have "100% shatterproof cases." The speed of the disc isn't important anymore, or the quality of the material, just the shatter-proof-ness of the case.
The case is made of paper. Light cardboard, actually. So of course it won't shatter; cardboard doesn't do that.
I think this is on the same level as a church that evangelized by sending letters to all the neighbors saying "You are pre-approved for Heaven!" True, yet still somehow misleading.